Whether it's Spring time or you're just looking to lighten things up, we are ready to celebrate International Women’s Day, life and warmer days with a new, glamorous nail-trip! Discover ”Macarons” Collection —...

When we say red or pink Valentine's Day nails are a solid choice, that doesn't mean you have to stick to a solid shade when you do your nails for...

Having our "Nails Talk" this month with Ashley Lane! She's been doing nails for 5 years, although she discovered her passion for manicures when she was only 12 When she...

In honor of Black History Month, we are celebrating incredible industry innovators, nail passionates, technicians and sharing their stories. It’s also a time to celebrate Black Culture through stunning Nail Art! A...

Allow talented nail artists to bring their hometown charm right to your fingertips with their fun tricks and mesmerizingly inspiring creations. So, like a true nail art lover would do—why not capture...

With a Vegan, Cruelty-Free and 21-Free Formula, our Pudding Gels come in 6 new, lovely shades: Soft Coral, Plum Rose, Iris, Cherry, Hot Pink and Nude Pink. Their formula will enable a beautiful color with just one...

Where do we find the meaning of PINK? Do we capture the curve of a rose in bloom? Are we seeking out the flush of healthy cheeks on a chilly day?...

Allow talented nail artists to bring their hometown charm right to your fingertips with their fun tricks and mesmerizingly inspiring creations. So, like a true nail art lover would do—why not capture...

Driven by the “travel fever”, Valentine’s Day and the urge to have one of a kind manicures, it’s time for a new, fun getaway! Play & Win with ”The Jackpot” Collection —8 new,...

Starting 2022, with a new series of "Confessions of A Nail Tech". On today's episode, we are talking about nails with Jenny (known on Instagram as @thenailchef13)! Let's discover her Nail...

Welcome 2022, inspired by genuine feelings, plans, resolutions and new manicures! It’s time for that “travel fever” again! Experience it with our “Windy Layover” Collection — where colors will play with your feelings and...

Closing this season of 2021 "Confessions of a Nail Tech" with our Nail Artist, Deanna! She started her nail journey when she was 16 and loves to play with her creativity!...